Test Drive: 2010 Nissan Altima 3.5 SR
Cure for the Common Camry
By: Josh Sadlier, Edmunds.com

So, first things first - don't let the new name fool you. The 2010 Nissan Altima 3.5 SR is basically the same as the outgoing sport-tuned 3.5 SE model, albeit with the refreshed styling and technology bits common to all 2010 Altimas. But at the same time, don't let this model's advancing years put you off. The 3.5 SE was the sports car of family sedans when it debuted for 2002, and the 3.5 SR carries on that tradition, even as the current-generation Altima enters its fourth year of production.

Of course, a few challengers have appeared in the intervening years. The Ford Fusion Sport provides similar power and handling. The Mazda 6 combines entertaining athleticism with American-size dimensions. The Subaru Legacy boasts all-wheel drive and a capable chassis. But with the exception of the manual-transmission-only Legacy GT, there's still no family hauler that's as gratifying to drive as the taut and tossable Altima 3.5 SR.

Yet there's much more to this Nissan's appeal than its appetite for tight corners. The powertrain is a revelation, a blissful marriage of broad-shouldered V6 thrust and seamless CVT (continuously variable transmission) oversight. The interior materials are Infiniti-grade - few cars in this class can compete. And the technology is top-notch, including updated optional navigation and sound systems with real-time traffic and Bluetooth streaming audio.

There are still nits to pick with the Altima 3.5 SR. The relatively low rear-seat cushion, for example, forces longer-legged passengers to ride with their knees in the air. Also, Nissan makes you pay through the nose for desirable option packages. But if you appreciate the Altima's sporting character, these burdens will be easy to bear. The 2010 Nissan Altima 3.5 SR is proof positive that family-minded consumers still have the option of enjoying the drive.

Performance

The 2010 Nissan Altima 3.5 SR is powered by a 3.5-liter V6 rated at 270 horsepower and 258 pound-feet of torque. The CVT is now mandatory, as the formerly available six-speed manual has been discontinued for 2010. EPA fuel economy estimates are 20 mpg city/27 mpg highway and 23 mpg combined. At the test track, our Altima hit 60 mph in 6.8 seconds en route to a 14.8-second quarter-mile at 97.5 mph - healthy numbers for a V6-powered family sedan. Brake testing returned a respectable stopping distance of 123 feet from 60 mph.

The 3.5 SR's powertrain is quite simply one of the best in the business. A CVT doesn't have gears, so there's none of the occasional thumping and lurching while the right cog is selected. Instead, opening the throttle in this Altima sends the engine speed zinging up to 4,000 rpm - the beginning of the V6's sweet spot - at which point it slowly progresses toward the 6,500-rpm redline.

Nissan also provides a manual mode with six simulated gears, but we usually just left it in Drive and let this preternaturally smooth transmission work its magic. As for the VQ-Series V6, it pulls hard and sounds great here, with none of the coarseness that plagues the 370Z's 3.7-liter version.

On our slalom course, the Altima 3.5 SR's sport-tuned suspension contributed to an average speed of 66.1 mph, trailing only the gonzo manual-only Legacy GT (67.7 mph) and the Mazda 6 s Grand Touring (66.4 mph) in this segment. In the real world, the Nissan makes an even better showing.

Unlike the supersized Mazda, the 2010 Nissan Altima evokes a bygone era when family four-doors were compact enough to feel nimble. It tackles tight corners with sport-sedanlike grace, and its steering is extraordinarily tight and responsive. Only advanced (or foolhardy) drivers will encounter the understeer that surfaces as the 3.5 SR's limits approach.

Comfort

The Altima 3.5 SR's cabin is hushed at highway speeds, but there's no doubt that the sporty suspension has an effect on the car's ride quality. Those looking for Camry-style cushioning over broken pavement should head straight for their local Toyota dealers. Still, this Altima's suspension is by no means harsh; it just provides less isolation from the road below, a trait that the target audience actually might appreciate. The rival we're most reminded of in this respect is the Honda Accord, though it lacks the 3.5 SR's overt athleticism.

The Altima's thin-rimmed leather-wrapped steering wheel fit our hands nicely, and we appreciated the substantial armrest padding all around. Our leather-trimmed tester's front seats provided good long-haul support, but their lateral bolstering was curiously conservative given the Altima's impressive performance envelope. As noted, the rear-seat cushion is mounted low, which may provoke complaints from lanky passengers. Average-size rear riders will have no gripes, however.

Function

The Altima's primary gauges are crystal-clear, and the control stalks on the steering column move through their detents with uncommon refinement. Our 2010 Nissan Altima had the optional touchscreen navigation system, which proved easy to use and delivered sharp graphics to boot. This system includes 9.3 gigabytes of music storage and Bluetooth audio streaming for the digital generation. The 6.5-inch display also manages the iPod interface (part of the pricey Premium package), which our editors applauded for its straightforwardness.

The Bose stereo, which also comes with the Premium package, is one of the better-sounding factory systems to bear the audio company's name (we've been less impressed with its setups in Mazda's lineup). In the 3.5 SR, the Bose system delivers crisp highs and smooth lows. Don't turn it up too loud, though - the rear deck is rattle-prone even with the bass on its neutral setting, an issue we've noticed on other Altimas of this generation.

In real-world usability testing, the Altima's average-size 15.3-cubic-foot trunk made quick work of our standard golf bag and suitcase, and our rear-facing child seat slipped easily into the backseat.

Design/Fit and Finish

The Altima received a mild exterior styling refresh for 2010, and our staff is split on whether it's an improvement. In any case, the current Altima has always been a good-looking car, and nothing about the new tweaks changes that.

Inside, the Altima continues to boast segment-topping sophistication, from the extensive use of rich soft-touch materials to the classy and restrained aesthetic. Like the related Murano SUV's interior, this one wouldn't look out of place in an Infiniti. Build quality on our test car was without fault.

Who Should Consider This Vehicle

The 2010 Nissan Altima 3.5 SR is a top choice for family-sedan shoppers who like to drive but don't want to sacrifice the practicality and comfort for which this segment is known. If the Camry's appliancelike ethos isn't for you, Nissan has the antidote.
 

2010 Design of the Year: 2010 Nissan Cube

Funky, fun, and futuristic.

Beauty? Nope. Not a trace. Elegance? Sorry, that was left out. Originality? Well, yes and no. This is the third coming of Nissan's Cube - even though it is the first iteration developed to accommodate left-hand drive for worldwide distribution - so its uncompromising shape is not exactly a surprise. And compared with the Honda Element and the Scion xB, it's a latecomer to the self-propelled packing-box category in this country. So why is it our 2010 Design of the Year? In a word, charm.

You'll probably start to smile as you approach the Cube. It's funny-looking, yes, but in an especially agreeable way. Its prognathous chin is not the least bit aggressive, each side window is inset from the nominal surface with a nice chamfer around it, and, of course, there is the startling asymmetrical rear with the side-hinged door for access to the minuscule luggage space. It's surprising that the trunk is so small, because the interior gives you a sense, if not the fact, of unlimited space. The amount of headroom, elbow room, and legroom makes the Cube feel more like a limo than the upmarket economy car it actually is.

Feng shui - the art of arranging interior environments to promote health, harmony, and general well-being - is an ancient Chinese conceit, but one can wonder whether Nissan consulted an expert in the art when it created the interior of the Cube. Sitting in it immediately gives one a sense of well-being, and that feeling does not go away as the miles accrue. The wave across the instrument panel (echoed in the carpet design), the concentric rings radiating out from the dome light in the molded headliner (mimicked in the door speakers), and the shaping of buttons and switches to please the hands that touch them all work together to make driver and passengers alike content to be in the Cube.

Many people dislike CVT gearboxes, but we think the Cube's optional transmission is just right for the car's mission: to be the thoroughly practical, no-nonsense urban vehicle of the early twenty-first century. The Cube isn't intended for high speeds, but it acquits itself surprisingly well during 75-mph highway drives, with less wind noise from its blunt shape than we have observed in cars with much more aerodynamic forms.

It's funky, fun, and just generally fine. Don't believe us? Just try it.

Nissan Altima Named Top Pick

Consumer Reports magazine has just announced its new automobile Top Picks for 2010. These are the best models of the year based on performance, reliability and safety.

The best all-around model in the Family Sedan category is the Nissan Altima. The Altima is recognized as an exceptional vehicle that excels in a number of areas. It met stringent road test, reliability and safety requirements and scored at the top of its category.

The Altima has an appealing balance of comfort and performance. The cabin is roomy, well finished, and quiet. It has spirited acceleration and secure handling, plus, it gets some of the best fuel economy in its class: 26 mpg overall in four-cylinder models and 24 mpg with a V6.

For 2010, electronic stability control comes standard in all Altima trim lines. It’s a proven lifesaving safety feature.

Right now, customers can lease a 2010 Altima Sedan 2.5S with CVT for only $199 per month, or the 2010 Altima Coupe 2.5S CVT for only $269 per month. If purchasing, get 0.0% APR financing for up to 36 months, 1.9% APR financing for up to 60 months, or 3.9% APR financing for up to 72 months, OR $1,000 cash back on all 2010 Altima sedans and coupes.

Come test drive the Nissan Altima Sedan today and see why it’s a Top Pick Car for 2010.

Nissan Juke Crossover Confirmed for U.S. Market

Nissan North America, Inc. (NNA) today confirmed that an all-new small crossover SUV, the Nissan Juke, will join the Nissan lineup in the United States in fall 2010. The European version of the dramatically styled Juke will be revealed to the media on February 10th and makes its global public premiere at the Geneva Motor Show in March. The North American version of Juke is scheduled to debut at the New York Auto Show in late March.

The compact Juke, which was inspired by the Nissan Qazana concept car, was designed and developed to give customers a sporty crossover alternative to traditional small hatchback vehicles. In North America, Juke will join a strong tradition of Nissan crossovers -- including the popular Nissan Murano and Rogue -- in providing both dynamic style and an exhilarating driving experience.

The new Juke is highlighted by a highly distinctive design, which includes a robust stance, high waistline, complex curves, coupe-like profile and aggressive wheels and tires. The bold interior design features a wide center console that takes its inspiration from a motorcycle fuel tank. More information and photography will be available soon.


European show car model shown.
 

Nissan Provides Over $100,000 for Haitian Earthquake Relief

On January 14, 2010 Nissan announced an immediate $30,000 cash donation to the RedCross to assist with earthquake relief efforts in Haiti. The cashdonation is part of a multi-faceted relief program by Nissan in theAmericas.

"Recovery in Haiti will be very difficult and will take years toaccomplish after a disaster of this magnitude,” said Scott Becker,senior vice president, Administration and Finance, Nissan NorthAmerica. “We want to do our part immediately and in the future to helpthose affected by the earthquake in a time of critical need."

Relief efforts from Nissan operations in the Americas include:

• A $25,000 cash donation from Nissan North America
• A $5,000 cash donation from Nissan Canada, Inc.
• Dollar-for-dollargift matching for first $25,000 in employee donations for a combinedemployee-company contribution of up to $50,000
• $52,000 to Habitat for Humanity International to construct 13 houses in Haiti as rebuilding programs get under way.

Nissan has a long history of responding to humanitarian needs anddisaster relief through organizations that include the American RedCross, Salvation Army, Habitat for Humanity and Second Harvest FoodBank.

It's hip to be Cube: Kicking off a year with Nissan's funky box

This story comes from the 12/28/09 issue of AutoWeek magazine.

Square cars are nothing new to the United States, with the Scion xB and the Honda Element being available for a number of years. We even lived with an Element in our long-term fleet back in 2003, but we haven't had the urge to get another such vehicle since. That is, until the very weird Nissan Cube, with its asymmetrical design, caught our attention.

This brings us to the bitter-chocolate example you see here. We opted for a 1.8 SL model with Nissan's intelligent-key system, push-button ignition, satellite radio, a leather-wrapped steering wheel with audio controls, upgraded speakers with Rockford Fosgate subwoofer, Bluetooth, rear parking sensors and fog lights. On top of that, we selected the Ginormous package (yeah, that's what it's called), which adds a body kit, chrome fascia trim, a 20-color interior accent-lighting system and stainless-steel illuminated kick plates.

In addition, an Interior Design package includes carpeted floor mats and cargo mat, a shag dashboard topper and front-door bungees. We also sprang for optional 16-inch gunmetal alloy wheels and an alarm impact sensor system, bumping the price of our Cube from the $17,510 base price to $22,780.

Power comes from a 1.8-liter I4 with 122 hp and 127 lb-ft of torque connected to the optional continuously variable transmission. While the standard six-speed manual looked mighty appealing, we believe testing a car with a CVT into which Nissan continues to put much faith would be more newsworthy.

Out at the track, the Cube sprinted from 0 to 60 mph in 9.8 seconds, making it a second slower than the Element. Covering the quarter-mile in the Nissan took 17.6 seconds at 78.9 mph, while the more powerful Honda again claimed bragging rights with a 16.6-second run at 85.3 mph. In brake tests, the Cube took 132 feet to stop from 60 mph; the Element needed 137 feet.

In the slalom, the Nissan put in a respectable 40.9-mph performance through our 490-foot course, compared with the Honda's 40.4-mph speed. Around the skidpad, the Cube pulled off a result of 0.79 g, again eclipsing the Element, which managed only 0.73 g. In both exercises, the Cube exhibited moderate understeer.

Initial Cube impressions around the office are positive. The quirky styling has resonated well with the staff, and the interior has received applause for its comfort and stellar headroom. "Inside, the upright seating is comfy and easy to adjust to a pleasant driving position, with headroom for a 10-gallon hat to spare," said an editor. Ride quality gets a passing grade, with a suspension that handles rough roads well, without the float and body roll common in other boxy cars.

For now, we're enjoying the odd and sideways looks this car gets from other motorists. However, the real test is seeing whether the Cube's novelty wears off during the year. It also will be interesting to see if it takes six years for another square car to land in our long-term garage after the Cube leaves.2009 Nissan Cube 1.8 SL

PRICING & OPTIONS

Base (includes $720 delivery): $17,510

As-tested price: $22,780

Options: Ginormous package, with aero kit, 20-color interior accent lighting, illuminated stainless-steel kick plates, custom grille, hood accent molding, cargo area protector, interior trim appliqués ($2,550); SL Preferred package, with intelligent key, push-button ignition, steering-wheel audio controls, leather-wrapped steering wheel, fog lights, Bluetooth, rear sonar system, XM satellite radio, six upgraded speakers with Rockford Fosgate subwoofer ($1,600); 16-inch gunmetal alloy wheels ($790); Interior Design package, with carpeted floor mats, carpeted cargo-area mat, shag dash topper, front-door bungees ($230); vehicle alarm impact sensor ($100)

DIMENSIONS

Wheelbase (in): 99.6

Track (in): 58.1 front, 58.3 rear

Length/width/height (in): 156.7/66.7/65.0

Curb weight/GVWR (lb): 2,884/3,858

ENGINE

Front-transverse 1.8-liter DOHC I4

Power: 122 hp @ 5,200 rpm

Torque: 127 lb-ft @ 4,800 rpm

Compression ratio: 9.9:1

Fuel requirement: 87 octane

DRIVETRAIN

Front-wheel drive

Transmission: Continuously variable

Final drive ratio: 5.473:1

SUSPENSION

Front: MacPherson struts with coil springs, twin-tube gas-charged shock absorbers, antiroll bar

Rear: Torsion bar with coil springs, twin-tube gas-charged shock absorbers, antiroll bar

BRAKES/WHEELS/TIRES

Vented discs front, drum rear, ABS; aluminum 195/55R-16 Toyo A20

FUEL ECONOMY

EPA combined: 30 mpg

TRACK TEST DATA

STANDING-START ACCELERATION

0-60 mph: 9.8 sec

0-quarter-mile: 17.6 sec @ 78.9 mph

BRAKING

60-0 mph: 132 ft

HANDLING

490-ft slalom: 40.9 mph

Lateral acceleration (200-ft skidpad): 0.79 g

INTERIOR NOISE (DBA)

Idle: 41

Full throttle: 78

Steady 60 mph: 67

Nissan Cube Named 2010 TOP SAFETY PICK BY IIHS

The Nissan Cube has earned a 2010 Top Safety Pick award from the Insurance Institute of Highway Safety. The Top Safety Pick award recognizes vehicles that provide superior overall crash protection among vehicles in their class and only includes vehicles with available electronic stability control. The cube comes standard with Nissan's electronic stability control system, Vehicle Dynamic Control (VDC).
 
The IIHS has expanded the criteria to earn a Top Safety Pick with the 2010 version of the award. In addition to earning a "GOOD" rating in each of the front, side, and rear impact tests performed by the IIHS, a vehicle must also earn a "GOOD" rating in their new roof crush evaluation.
 
About the safety features of the Nissan cube:

Cube's long list of standard safety features includes the Nissan Advanced Air Bag System (AABS), seat-mounted driver and front-passenger side-impact supplemental air bags, and roof-mounted curtain side-impact supplemental air bags for front and rear-seat outboard occupant head protection.

Cube also offers standard front-seat Active Head Restraints, Tire Pressure Monitoring System (TPMS) and Vehicle Dynamic Control (VDC) with Traction Control System (TCS), along with an Anti-lock Braking System (ABS), Electronic Brake force Distribution (EBD) and Brake Assist (BA).

About IIHS

IIHS is a non-profit research institution funded by over 60 automobile insurance companies.  The Institute performs hundreds of tests every year in order to comparatively rate the safety and repair cost of the U.S. vehicle fleet.  For more information, please visit www.iihs.org.
 
Statement:

Nissan is pleased that its ongoing commitment to product safety is reflected in the Insurance Institute for Highway Safety's 2010 Top Safety Pick honors given to the Nissan cube.

We design all of our products to provide a high level of occupant safety in a wide range of real-world crashes. The cube offers a full complement of standard safety features, including vehicle dynamic control with a traction control system,  multiple standard air bags, featuring the Nissan Advanced Air Bag System (AABS) with dual stage supplemental front air bags with seat belt sensors and an occupant classification sensor, roof-mounted curtain supplemental side-impact air bags for front-and rear-seat occupant head protection, along with a standard Tire Pressure Monitor System (TPMS) and driver/passenger seat belt warning lamps. Also standard are front seat belts with pretensioners and load limiters, LATCH (Lower Anchors and Tethers for CHildren) child seat anchors and tether system, front seats with active head restraints and Zone Body Construction with front and rear crumple zones to help dissipate crash energy away from the passenger compartment.

TIME Magazine named the Nissan LEAF as one of "The 50 Best Inventions of 2009."

According to the article: "It's not the world's first electric car, but the Nissan Leaf, launched in August, is the first fully electric vehicle built for mass production for the global market. To help drivers shift their thinking from gas to green, Japan's third largest automaker has about 30 partnerships worldwide focused on developing an infrastructure of battery-recharging stations to keep electric vehicles on the roads. The car's top speed is more than 90 m.p.h. (145 km/h), and its range is 100 miles (160 km) on a full charge. When it moves, it makes a futuristic sound like the flying cars in Blade Runner. Nissan will produce 50,000 Leafs each year at its Oppama plant, southwest of Tokyo, starting in the fall of 2010."

10.20.09

2010 Nissan Altima Offers New Look, New Tech Features; U.S. Pricing Announced for Sedan, Coupe and Hybrid Models

The popular Nissan Altima, ranked number one in segment in the 2009 J.D. Power and Associates Initial Quality Study (IQS), enters the 2010 model year with fresh exterior styling, refined interior treatments and a host of technology enhancements to its navigation and entertainment systems. Available in three distinct models – Altima Sedan, Altima Coupe and Altima Hybrid – the 2010 Altimas will be available at Nissan dealers nationwide beginning Monday, October 5th.

The 2010 Altima’s Manufacturer’s Suggested Retail Prices* (MSRP) are:

Now in its fourth generation, with nearly 3.2 million units sold worldwide, Altima provides a unique combination of exhilarating driving pleasure, distinctive and sporty design and exceptional quality and value in the mid-size sedan and coupe classes.

Again in 2010, Altima is available in a variety of well-equipped trim levels designed to appeal to a broad range of buyer needs and budgets, including 175-horsepower 2.5-liter inline 4-cylinder and 270-horsepower 3.5-liter V6 engine-equipped 4-door Altima Sedan and sporty 2-door Altima Coupe versions.

The Altima Hybrid powertrain mates a specialized version of Nissan’s QR25 2.5-liter 4-cylinder engine and standard electronically controlled CVT with an advanced electric drive motor/generator. Altima Hybrid is estimated to have a hybrid system net power rating of 198 horsepower (148 kW) while maintaining low tailpipe emissions, earning Altima Hybrid an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV) rating. EPA fuel economy is estimated at 35 mpg City and 33 mpg Highway. Combined with Altima’s standard 20-gallon fuel tank, the Altima Hybrid has a projected driving range of over 600 miles between fill-ups.

Among the many changes for all 2010 Altimas are a restyled hood, grille and front bumper, new wheel designs, standard Vehicle Dynamic Control (VDC) on all models, revised interior fabric and finishers, new exterior colors and revised option package content. In addition, the previous Altima 3.5 SE designation has been renamed the 3.5 SR.

Along with the exhilaration provided by the driver-oriented cockpit and high levels of Altima performance, the “entertainment factor” of Altima’s interior has been upgraded with new available premium audio packages that include a Bose® AM/FM audio system with nine speakers, 4.3-inch color display, USB port with iPod® connectivity, Bluetooth® Hands-free Phone System, MP3/WMA CD-ROM playback, XM® Satellite Radio (XM® subscription required, sold separately) and RearView Monitor.

Also available with Altima Sedan, Coupe and Hybrid models is a next-generation Nissan Hard Drive Navigation System with 6.5-inch VGA color touch-screen display (replaces the 4.3-inch display), 9.3GB Music Box for music storage and playback, advanced map data including speed limit advisories, Zagat restaurant guide, XM NavTraffic® and XM NavWeather® (XM® subscription required, sold separately), Bluetooth® Streaming Audio, DVD player and an RCA input for auxiliary audio/video connectivity.

 10.20.09

NISSAN CELEBRATES 40 YEARS OF Z WITH A LIMITED-EDITION MODEL

Forty Years After the Debut of the Original Datsun 240Z, the Iconic Z® Continues to Capture the Imagination and Passion of Sports Car Enthusiasts Worldwide.

The 25th anniversary is silver, the 50th is gold.  And the 40th?  Another precious metal, or more correctly metal, rubber and glass – the Nissan Z®.  Forty years ago, on October 22, 1969, the Datsun 240Z arrived in North America, heralding a new era in sports car design. 

Where previous sports cars were primarily a.) imported from England or Germany b.) expensive c.) fragile or unreliable or d.) all of the above, the new import from Japan offered the performance of a Porsche, the looks of a Jaguar and the price and reliability of, well, a Nissan.  The 240Z was a revelation to the automotive world – an affordable sports car that could be driven every day and was accessible to anyone with the $3,626 base price. 

And though the price of a new Z® might have changed a little in the past 40 years, its unmatched value, style, performance and segment leadership remains stronger than ever.  To celebrate, Nissan has created a special, limited production version of the current 2010 Nissan 370Z Coupe, the 370Z 40th Anniversary Edition.  It will be available at select Nissan dealers nationwide beginning in spring 2010.

“Throughout the history of the automobile, a rare handful of cars stand apart as vehicles that not only capture the imagination of the world but also embody the essence of the automaker’s brand, engineering and ideals.  The Z® is just such a vehicle,” said Al Castignetti, vice president and general manager, Nissan Division, Nissan North America, Inc. 


Changing Times – Literally
When the original Datsun 240Z debuted as a 1970 model, its design and performance were considered state-of-the-art: a 150-horsepower 2.4-liter single overhead cam inline 6-cylinder engine, 4-wheel independent suspension, 14-inch wheels, choice of a 4-speed manual or 3-speed automatic transmission, and a quarter-mile acceleration time of 17.1 seconds at 84.5 miles per hour.  The 240Z was conceived as a closed coupe body, rather than the typical open-top sports cars of the age, to enhance body rigidity and, therefore, improve handling and durability.

Needless to say, a lot has changed.  Today’s definition of state-of-the-art, as expressed in the sixth generation Nissan 370Z, includes a 332-horsepower 3.7-liter dual overhead cam V6 engine with VVEL (Variable Valve Event and Lift), lightweight 4-wheel independent suspension with extensive use of aluminum components, available 19-inch super lightweight forged alloy wheels, choice of 6-speed manual transmission with innovative SynchroRev Match™ or refined 7-speed automatic and independent quarter-mile acceleration times of 13.5 seconds at 106.6 miles per hour.  And today, the recently introduced 370Z Roadster – with its automatic-operation fully lined cloth top, offers nearly the same body rigidity and performance as the rock-solid 370Z Coupe.

Also, where the 240Z offered what many considered “luxuries” in a sports car – including roll-up windows and radio, today’s 370Z is offered with items such as Nissan Intelligent Key™ with Push Button Start, Bluetooth® Hands-free Phone System, XM® Satellite Radio and an advanced Nissan Hard Drive Navigation System with touch-screen, XM NavTraffic® Real-Time Traffic Information and NavWeather®  (XM® subscription required, sold separately), Zagat® restaurant guide, 9.3GB Music Box hard drive for digital music storage and playback and a USB fort for iPod® connectivity. 

About the Nissan 370Z 40th Anniversary Edition
The 370Z 40th Anniversary Edition starts out as a 370Z Coupe Touring model equipped with manual transmission and Sport Package (including SynchroRev Match™, front chin spoiler, rear spoiler, Nissan Sport Brakes, 19-inch Rays forged aluminum-alloy wheels and viscous limited-slip differential) and adds a premium “40th Quartz” exterior color and red leather-appointed interior. 

Additional exclusive equipment includes a high-luster smoke wheel finish, red brake calipers and 40th Anniversary badges on the rear hatch and front strut tower brace.  Inside, along with the red leather-appointed seats are red door panel inserts, 40th Anniversary seatback and floormat embroidery, red stitching on the center stack, shift boot and kneepads, smooth leather steering wheel with red stitching and a plaque of authenticity.  Every 40th Anniversary Z® also comes with a commemorative premium satin car cover.

Pricing of the 370Z 40th Anniversary Edition will be announced closer to its on-sale date next spring.

A Brief History: Six Generations of Z®
The journey from the original 240Z to the current 370Z, of course, made a number of interesting stops along the past 40 years.  Interestingly, the 240Z might not have made the journey to America in the first place, if not for the efforts of one man.

Though many, many people were responsible for the design and engineering of the first generation 240Z, its success in North America can be attributed to Yutaka Katayama, who was president of Nissan’s U.S. operations at the time.  Known affectionately as “Mr. K,” he was convinced that the company’s new sports car design would be a hit in the U.S.  There was just one problem – the vehicle’s name: the Fairlady Z (which is still used in the Japanese market today).

With a name change for this market to “240Z” and some aggressive marketing, including early motorsports success, the Z® became an instant hit – bringing attention and buyers not just to Z®, but also to the entire brand.

After overseeing Nissan’s growth in the U.S. in the ‘70s, Katayama returned to Japan and remains, to this day, linked to the Z®’s success here and around the world.  On September 15th, 2009, Mr. K celebrated his 100th birthday and received cards and birthday greetings from Z® lovers everywhere.

In 1974, as the engine displacement climbed to 2.6 liters the name changed to 260Z.  The 2+2 model with an extended roofline and tiny back seat also appeared.  In 1975, engine size increased again to 2.8 liters and the name changed to 280Z.  Z® cars continued to dominate on the racetrack, with Pete Brock, John Morton, Bob Sharp and P.L. (Paul) Newman among the many talented drivers. 

Z® sales continued to climb with the introduction in 1979 of the new second generation 280ZX.  Now priced at just under $10,000, the 280ZX was named Motor Trend “Import Car of the Year” and sales passed 86,000 units.  T-tops and a turbocharged engine followed in the early ‘80s.

In 1984, Z® engine displacement increased again, with a 3.0-liter V6 replacing the classic Z® inline-6, and the 300ZX was born.  Also, a specially equipped model celebrating the company’s 50th anniversary and priced at $25,999 was introduced.  The 1984 Z® was the best selling sports car in America.

The next breakthrough in Z® history came in 1990 with the arrival of the totally redesigned, fourth generation 300ZX.  Offered in two-seat and four-seat 2+2 models, it offered an unheard of 222 horsepower and a top speed of 150 mph.  A few months later, the 300ZX Turbo followed – with 300 horsepower, a 160-mph top speed and a $33,000 price tag.

The 1990 300ZX captured the Z®’s second Motor Trend “Import Car of the Year” award, along with a spot on Car and Driver and Road & Track “10 Best” lists.  The 300ZX also captured Automobile’s “Design of the Year” and the first of four “All-Stars” awards. 

By the mid-‘90s, however, sports car sales in general were slowing and the Z® had lost its “affordable” sports car positioning.  With Z® sales declining sharply and the core “value” positioning no longer part of the “Z® DNA,” sales of the Z® in the U.S. slumped and sales were stopped following the 1996 model year.  The last 300ZX imported into the U.S. was inducted into the Petersen Automotive Museum in Los Angeles.

The next chapter of the Z® history came just before the end of the century.  In 1999, Nissan and Renault formed what has become the highly successful Renault-Nissan Alliance.

Mr. Carlos Ghosn was assigned by Renault to head the new management team.  Among his first tasks was not just to look at the business aspects, but to find the “soul” of the company.  In interview after interview, people inside and outside the company brought up one model to him, one letter: Z®.

Development of the new Z® began later that year, with the return to the values of the original 240Z – a car that sports car enthusiasts would look forward to driving everyday; quick, inspiring and affordable.

In summer 2002, the Z® was reborn with the introduction of the 2003 350Z.  It was delivered, as promised, with an MSRP of under $30,000. 

Following the 350Z’s unprecedented success, the sixth generation Z®, the 2009 370Z was launched last December.  Now the little sports car that could comes full circle with the announcement of the 370Z 40th Anniversary Edition.

“It’s almost inconceivable that it has been 40 years since the original 240Z changed the course of Nissan and the concept of affordable, everyday sports cars,” said Castignetti.  “In a year, 1969, marked by the first man to walk on the moon, the 240Z made a remarkable first step of its own.  Happy anniversary, Z®.”

10.01.09

NISSAN LEAF ELECTRIC CAR RESERVATIONS TO BEGIN IN THE U.S. IN SPRING 2010

Nissan North America Targets 20,000 Reservations by Launch Near End of 2010; Will Expand Production to U.S. in 2012

In response to strong initial demand for the Nissan LEAF zero-emission electric car, Nissan North America, Inc. announced it will begin taking reservations for LEAF in spring 2010. Nearly 22,000 people in North America have contacted Nissan since the company unveiled the car in August.

“The groundswell of interest, especially from people in our initial launch markets, demonstrates to us the importance of a reservation system,” said Carlos Tavares, head of Nissan’s operations in North, Central and South America. “Our goal is to confirm at least 20,000 reservations for Nissan LEAF by the time we deliver the world’s first mass-market zero-emission car in late 2010.”

Nissan will invite people to “opt-in” and receive updates and information about LEAF through a reservation system that will tell them when the electric car is available – either for test drives or to take home. Participants will receive the latest news about the company’s zero-emission activities as well as information about Nissan LEAF and how to become “plug-in ready.”

“We’ll continue to reach out to this enthusiastic and rapidly growing group as we approach launch,” said Tavares.

About 70 percent of the people in North America who have contacted Nissan about LEAF reside in markets where the all-electric zero-emission car first will be brought to market.

Of those who have contacted Nissan, about half report that they want to obtain LEAF as soon as it’s available, and another 45 percent indicate interest in owning an electric vehicle within the next two to three years. Metro areas with the strongest consumer responses are San Diego, Calif.; Tucson, Ariz.; Seattle; Portland, Ore.; and Los Angeles – all of which are among the first markets where LEAF will be available globally.

More than 90 percent of the people who have contacted Nissan indicate that they drive less than 100 miles daily, which is the range of LEAF when fully charged. Meanwhile, 75 percent indicate that they are members of two-car households – prime candidates for an efficient commuter car like the all-electric, zero-emission LEAF.

People interested in zero-emission mobility will have the opportunity to see Nissan LEAF starting in November, on the heels of its appearance at the Tokyo Motor Show, when it will be on tour throughout the major launch markets in the United States. The tour will kick off in Los Angeles at a dedicated event.

Nissan is the only automaker committed to making all-electric vehicles available to the mass market on a global scale. Beginning in late 2012, Nissan will manufacture LEAF and its advanced lithium-ion battery pack for the U.S. market at the company’s plant in Smyrna, Tenn. Initially, LEAF will be manufactured in Japan.

Nissan LEAF will be available for private and fleet customers. People who wish to participate in the reservation program can visit www.nissanusa.com/leaf-electric-car. Details about the program and pricing are being finalized.

In the United States, Nissan – in conjunction with the Renault-Nissan Alliance – is exploring ways to promote zero-emission mobility and the development of an electric-vehicle infrastructure through partnerships in the State of Tennessee, the State of Oregon, Sonoma County and San Diego in California, Phoenix and Tucson, Ariz., Washington D.C., Seattle, and Raleigh, N.C. Additional partnerships will be announced in the near future.

In North America, Nissan's operations include automotive design, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling.

7.22.09

J.D. Power and Associates has just awarded Nissan with some of its highest honors. The 2009 Altima has earned "Highest Ranked Midsize Car in Initial Quality," while our iconic sports coupe, the Z, was named "Highest Ranked Compact Premium Sporty Car in Initial Quality." It looks like everyone is starting to notice that quality runs in our family.

The Nissan Altima and Nissan Z received the lowest number of problems per 100 vehicles among midsize cars and compact premium sporty cars, respectively, in the proprietary J.D. Power and Associates 2009 Initial Quality Study. Study based on responses from 80,930 new-vehicle owners, measuring 245 models and measures opinions after 90 days of ownership. Proprietary study results are based on experiences and perceptions of owners surveyed in February-May 2009. Your experiences may vary. Visit jdpower.com.
 

6.24.09

Watch for the new "Corona Cube" around town!

Our customized 2009 Nissan Cube!

06.15.2009

New “cube Party Roundup” iPhone Application Launched!!
 
In unison with the cube Launch, Nissan has launched a new iPhone Application staring the cube!  In this game you or up to 8 friends can drive a cube collecting items for your party. Available via iTunes App store and the iPhone app store.

Click here to visit the Corona Nissan cube website page.